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5 February 2017 19 comments

Something I'm hoping to achieve in 2017 is buying fewer beauty products. I had a bit of a eureka moment last year when I moved house and had to find a new home for my collection, and I was pretty stunned at being confronted with not only how much I own, but what proportion of it inevitably gets forgotten about. So for 2017, I'm making a grave effort to spend less on beauty, and get my skincare and makeup collections down to a more manageable, minimalist size, so keep reading for my 8 top tips - and by all means join me in my spending-less programme!

C O N S O L I D A T E   Y O U R   C O L L E C T I O N

It's imperative to gather your makeup and skincare collection in one place to see exactly what you have, and if moving house like me doesn't force that upon you then it's time to block out a few hours in your diary for this task! I think it's important to store everything together if you can too, so that groups of beauty items don't start sprouting all over the house (I speak from experience..), and you can see what you own - which stops you accidently buying complete dupes (again, speaking from experience..). Clear storage like the Muji drawers are best for keeping your collection visible, holding you accountable at all times, and encouraging you to shop your stash. 

T H E   3 - P H A S E   C U L L

Once everything's out in front of you, it's time to begin my 3-phase cull. Firstly, toss out all items that have expired - that's a no brainer. If there are any items you haven't used or missed in the last 3 months then they can go too - these go in a 'friends & family' pile for me so they can go and find new homes. The last stage is to group together products and assess what you can part with. Do I really need 20 highlighters and 15 foundations? Frankly, yes, as they're some of my favourite elements of makeup. Do I however need 40 lipsticks? No. Prioritise what items you get most use from, or want to keep, and give away the rest. 

I N V E S T   O N L Y   I N   Y O U R   B E A U T Y   O B J E C T I V E S

Think about what it is you either want to achieve or enjoy most from your beauty regimes and invest in those items. For me, a priority is glowing, healthy skin, and I'm not so fussed about eye makeup or lipsticks for example, so a large proportion of my beauty budget goes towards skincare, base and highlighter. Once you've decided what it is you're prioritising, try going on a spending ban for anything that falls outside of your objectives. 

B U Y   C O L O U R S   A T   T H E   D R U G S T O R E

There are some items that last you through the years, regardless of what's on trend or what season it is - your favourite foundation for example. Then there are others that catch your eye at the time but are what I'd describe as 'non-classics' - like 'that' purple lipstick, that you might only wear for a season. You can save a whole bunch of cash here by buying 'trend-dependent' or otherwise shortlived items at the drugstore. I've really fallen in love with some of Rimmel's products for example, their Only One lipsticks, both matte and cream, are beautiful, their liquid liners are front and centre favourites, as is their shadow palette, and all of these items are under £10.

G O   O N   A   P R O J E C T   1 0   P A N

I can't quite remember where this idea originated, although I think it was back in the day when Buy Now Blog Later made Youtube videos, but similar notions have populated the web since. The idea is simple - you must use up or hit pan on 10 items before you're allowed to buy anything new. This is perfect for finishing up those items that are perfectly fine, but you've since upgraded to newer and shinier things, and with Spring on the horizon, it's the perfect time to get in an early clear out. 

U N S U B   &   D E L E T E

If you easily fall into temptation from the daily onslaught of tantalising emails promising shiny new sales, discounts or beauty offers then for heaven's sake delete them and unsub (I'm sorry Cult Beauty). These really are just another temptation you don't need. 

S T I C K   T O   A N   A L L O W A N C E

One way to curb your spending with sheer will alone, is to grant yourself a monthly allowance (and stick to it!). Whether by number of items or (perhaps more sensibly) monthly spend, strictly adhering to your new budget can save you a wad of cash, better spent on perhaps a getaway, or maybe a new camera, you get the picture. Let friends and family know and they can help you stay on track too.

D O N ' T   B U Y   F O R   Y O U R   B L O G

I think if you're a blogger, you'll know how many products slip through into your basket because you're buying them 'for your blog' - it's definitely something I do! And it's something I want to change, because I just don't need 10 toners and 12 cleansers and 9 facial oils that are all open and need using up. And I don't need to jump on the latest collections because I feel some inner need to blog about them. If you're feeling the pressure to constantly create new content with brand new items, then know that if people like you and your blog, they'll read regardless of how many new items you're buying a month. And if you need inspiration, head over to my Blog Post Ideas for 82 post ideas, the vast majority of which don't require additional spending!


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  1. I just did a major declutter today and I bid goodbye to some products that I know I won't be using anymore. I think my biggest sin is the last one here; using my blog as excuse to hold on something that I don't need anymore or buying what I probably wouldn't wear. Another thing that I do to keep my collection simple is the '1 in, 1 out system'. I did that for skincare last year and it's incredible to keep their number at bay.

    Selene Addicted

  2. I'm in the same boat, I'm trying to spend much less on beauty this year. And not only to save money but also to make the most of my skincare stash and makeup collection. It's actually sad to see all those products gathering dust and not being used as they should be. I have monthly beauty allowance and although I keep failing to stick to it, it still helps me to control my spending.
    Good luck :) x

    Mummy's Beauty Corner

  3. These are some great tips! I am totally struggling at the moment! Thanks for sharing :)

    Alexis xoxo |

    Instagram: @lexxianne

    Twitter: @AlexisAnneBlog

  4. I don't have enough make-up to do this, I actually think I'm pretty good. I've been saving up to travel for a while now so I'll sort of have one or two foundations max on the go say, but palettes are my downfall! I'm definitely guilty of buying things for my blog though! xx

    Frances Kayleigh | Beauty Fashion Lifestyle

  5. Oh gosh I totally needed to read this post. I also find myself compulsively buying makeup purely for my blog that I'm not even going to wear!

    Beckie xo // The Pale Tails

  6. Great advice! I definitely need to cut down and stop hoarding!

    Fatima x

  7. This was such a fun read! Thank you Jennifer for the advise, I really want to "ban" myself from beauty shopping now haha (not forever, but maybe until April?) I'll let you know how it works out :D


  8. I stopped lon ago to buy things for the blog. Seriously, I have so much stuff already I am probably good to blog for two years or so.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

  9. I recently decluttered my storage. I tend not to buy many mascara's and liners and I tend to only stick to using one or two and the others go to waste.

    EmmysBeautyCave | Blog Header Designs | Instagram

  10. Fantastic post! Our household finances were hit pretty hard at the end of last year, so I've been doing my best to stick to a no-buy until we're in a more secure place. At first, I found it incredibly hard to come up with content for blog and Instagram posts without new products. I'm trying to enjoy what I have and use up some items, which gives me a different objective and focus. These tips are very helpful, and give me more inspiration to stick to being financially responsible!

    Jenn -

  11. These are all such great tips! I'm trying to curb my soeninin 2017 as well, especially in the beauty products category. Setting a budget really helps because it forces me to prioritize my spendings!

    Jenny // Geeky Posh

  12. Fabulous tips...I'm struggling right now myself but its helpful reading these reminders. Unsubscribing from promo emails has been so good for me. Instagram is full of temptation. Your photography is sublime hun xxx
    Sal | UmmBaby Beauty

  13. This was a great post! I loved the pictures and the little tips! :) One thing I'm definitely guilty of, is having make up all over the house, in the office, bedroom and bathroom counters. I'm going to try to gather everything up in one place and organize them better. Do you have any storage tips for the ALEX drawers?


  14. I am on the same boat as you and was actually really upset at myself when I recently purge my beauty stash. I can't believe how much I wasted. This year I am planning to be more mindful about my spending, buying things that I really need and yes, invest instead of blindingly buying for ridiculous reasons.

    Shireen | Reflection of Sanity

  15. Great tips! I go through my collection maybe 3/4 times a year and am pretty good at passing products on that I just don't use any more but I still have a lot! I'm good with skincare & will always use products up - makeup is my downfall! xx

    Beautylymin| LuxuryFragranceGiveaway

  16. I am definitely going to use these tips, I want to use a lot more of my makeup this year and focus less on trying new products. Thank you for sharing, excellent advice! Xx

    ALittleKiran | Bloglovin

  17. For me, my biggest expenditure by a mile is makeup. So, what I like to do is write down a new makeup item that I want, then a month later I go back and see if I still want it. It has saved me so much money!

    Danielle xx

  18. Hey Jennifer! What's that Chanel lipstick?

  19. I came about this post on Pinterest and love the 'project 10 pan' idea - so practical! xx


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